Pepsi Brings A Halftime Experience To Milligan, Neb., Rallying Fans To "Get Hyped for Halftime"

Sat Jan 4, 2014 11:00am EST

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Pepsi Brings A Halftime Experience To Milligan, Neb., Rallying Fans To "Get Hyped for Halftime"

PR Newswire

***MEDIA ALERT***

JANUARY 4, 2014

Country Artist, Lee Brice, and a Pepsi Marching Band will get Milligan Fans Hyped for the Pepsi Super Bowl Halftime Show

What: 

Milligan, Neb., will never host a Pepsi Super Bowl Halftime Show, but as the geographic halfway point of America, the small town will host one of Pepsi's first "Get Hyped for Halftime" surprises to drum-up excitement for this year's Pepsi Super Bowl Halftime Show.

 

On Saturday, January 4, Pepsi, accompanied by country music star, Lee Brice, and a Pepsi Marching Band will make a surprise visit (shhh!) to Milligan, Neb., as part of the brand's mission to get America hyped for this year's larger-than-life Pepsi Super Bowl Halftime Show. On Saturday evening, a Pepsi delivery truck will roll down Main Street, and the marching band will open for Lee Brice's surprise performance.

 

This is just the beginning.  As the official sponsor of the Super Bowl XLVIII Halftime Show, Pepsi will continue to surprise and delight fans across America by bringing the excitement of the show to unexpected places.



Who: 

Country star, Lee Brice



When: 

Saturday, January 4, 2014
6:00 PM CT – Media call time
6:30 PM CT - Lee Brice performance                  



Where: 

6th & Main
Milligan, NE 68406



Contact: 

Nicole Mayo, Weber Shandwick, nmayo@webershandwick.com, 860.944.0776 
Jenny Bohuslavsky, jbohuslavsky@webershandwick.com, 917.239.5770

/PRNewswire -- Jan. 4, 2014/

SOURCE PepsiCo

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