Nintendo shares surge as China eases gaming console ban

TOKYO Tue Jan 7, 2014 8:47pm EST

TOKYO Jan 8 (Reuters) - Shares in Nintendo Co Ltd jumped as much as 6 percent to a 2-1/2 year high on Wednesday after China temporarily lifted a 14-year-old ban on selling video game consoles.

The move could pave the way for Nintendo, Sony Corp and Microsoft Corp to enter the world's third-largest video game market in terms of revenue.

"Nintendo hasn't had a catalyst for a long time, so if it can revive (via) the Chinese consumer market then it would be positive," a Tokyo-based trader said.

However, Sony shares slipped 0.3 percent to 1,794 yen. The trader said this reflected the fact that Sony has several lines of business, not just game consoles. Sony also rallied more than Nintendo in 2013, climbing 91 percent to Nintendo's 55 percent.

The benchmark Nikkei jumped 57 percent last year.

The trader also said Nintendo's stock was benefiting from a weaker yen on Wednesday.

The yen was quoted at 104.69 yen to the dollar, not far from a more than five-year high of 105.45 yen set on Jan. 2.

Nintendo was the ninth-most traded stock on the main board.

(Reporting by Dominic Lau; Editing by Michael Perry and Edwina Gibbs)

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see
Comments (1)
idkmybffjill wrote:
This is great (esp for nintendo). But considering the average adult in china makes only $660 per month, they may have decrease their prices a bit.

And since china hasn’t had any consoles for the past 14 years…. (maybe they have some left over inventory of game cubes? nintendo DS?) they could sell older generation consoles at an extremely discounted price.

Just a thought.

Jan 08, 2014 4:44pm EST  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.