Amazon developing pay-TV streaming service: report

Tue Jan 21, 2014 4:47pm EST

A box from Amazon.com is pictured on the porch of a house in Golden, Colorado July 23, 2008. REUTERS/Rick Wilking

A box from Amazon.com is pictured on the porch of a house in Golden, Colorado July 23, 2008.

Credit: Reuters/Rick Wilking

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(Reuters) - Amazon is in the early stages of developing a pay-TV streaming service with live programming, according to a report in The Wall Street Journal.

Amazon approached at least three media companies, according to people familiar with the matter the Journal reported.

Representatives for Amazon did not immediately return a request seeking comment.

Amazon now offers on-demand TV shows and movies free to customers who are members of Amazon's premium shipping service Prime.

The world's largest online retailer is joining the ranks of several other companies including Sony that are trying to own the living room with TV programming piped through the Internet. Intel tried as well, though it scrapped its ambitions and sold its project to Verizon earlier on Tuesday for an undisclosed sum.

(Reporting by Jennifer Saba in New York)

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