AT&T cuts prices for wireless data plan customers

NEW YORK Sat Feb 1, 2014 3:11pm EST

The white Apple iPhone 4 and iPad 2 are advertised in the window of an AT&T cellular store in Los Angeles August 31, 2011. REUTERS/Danny Moloshok

The white Apple iPhone 4 and iPad 2 are advertised in the window of an AT&T cellular store in Los Angeles August 31, 2011.

Credit: Reuters/Danny Moloshok

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NEW YORK (Reuters) - AT&T Inc, the No. 2 U.S. mobile provider, on Saturday announced a price cut for customers who share large data plans in its latest attempt to regain ground lost to market leader Verizon Wireless and No. 4 U.S. operator T-Mobile US.

In what the company called its "best-ever prices," AT&T said a family of four can get unlimited talk and text with 10GB of shared data for $160 a month. The discounts are available to any customer, including small businesses with up to 10 lines, and customers of other carriers who switch to AT&T.

The cuts follow recent price adjustments at all four U.S. wireless providers as they attempt to sustain growth in a mature market built on stealing growth from competitors.

AT&T and T-Mobile U.S. have been competing fiercely. After T-Mobile spent several quarters directly marketing to AT&T customers, AT&T recently offered to pay T-Mobile customers to switch to its service.

As part of its new effort, AT&T, for a limited time, is offering new and existing customers a $100 credit for each new line of service. While it does not have an ad Sunday's Super Bowl broadcast, the company plans to run existing advertising the same day in hopes of generating interest in its plans.

For the fourth quarter, AT&T reported 566,000 net additional subscribers, missing Wall Street expectations and trailing market leader Verizon Wireless, which had 1.6 million additional subscribers, and T-Mobile U.S., which had 869,000.

(Reporting by Sinead Carew and Julie Steenhuysen; Editing by Dan Grebler)

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Comments (8)
OnAnIsland wrote:
No price is a good price if you can’t get service. After years of dropped calls and failed connections AT&T just disconnected my phone. Check around, you might just find that every other carrier is not only cheaper but might actually provide the service they promise.

Feb 01, 2014 7:27pm EST  --  Report as abuse
aeppbp wrote:
AT&T has essentially re-branded their existing plans. They have not cut any prices based on their current offerings. Still substantially more expensive than T-Mobile. Perhaps Ralph de la Vega (AT&T Wireless CEO) should revisit his overall marketing plan.

Feb 01, 2014 8:31pm EST  --  Report as abuse
Dijeau wrote:
If you just want text and talk for up to 200 minutes a month then NET10, at $15.00 per month with a “under $30.00 phone with no contract is for you. If you want 4G plus text and Talk unlimitedm then Metro PCS $40.00 Plan with $5.00 off that for each line if you have for 2 or more phones is the Best priced plan or Unlimited Talk, Text, and Data. T-Mobile and Net10 are next at $50.00 per month and none require contracts.

Feb 01, 2014 10:11pm EST  --  Report as abuse
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