Marin Software and Boost Media (Formerly BoostCTR) Partner to Offer Creative Optimization for Digital Advertisers

Thu Feb 27, 2014 8:30am EST

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Marin Software and Boost Media (Formerly BoostCTR) Partner to Offer Creative Optimization for Digital Advertisers

Integrated Solution Facilitated by Marin Software's Open Stack Architecture Will Enable Marketers to Create More Relevant and Compelling Ads

SAN FRANCISCO, CA--(Marketwired - Feb 27, 2014) - Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, and ad creative optimization firm Boost Media today announced a partnership through which Marin customers will be able to utilize Boost Media's ad-optimization platform. Marin customers will now be able to leverage Boost Media's network of expert copywriters and testing technology directly in the Marin application to optimize both search and social campaigns.

Writing and optimizing ad copy is an ongoing challenge for many advertisers. Boost Media offers marketers a network of more than 1,000+ expert copywriters, who can create compelling and high-performing ads across search and social channels. With this partnership, Marin customers can economically and systematically improve digital ad copy, leading to higher user engagement and improved campaign profitability. Additionally, product integration between Marin Software and Boost Media will streamline report-generation workflow and ad copy optimization for joint customers.

"Marin Software's open stack architecture allows Boost Media to be directly integrated into the Marin platform, improving campaign optimization and workflow for both search and social advertising," said Matt Ackley, chief marketing officer at Marin Software. "Constantly writing and testing ads at scale across multiple campaigns can be a logistical nightmare for advertisers. By integrating with Boost Media, we've streamlined the process, improving customers' ability to optimize ad copy and maximize profitability."

"We are incredibly excited to partner with Marin. The combination of Boost and Marin enables advertisers to scale up their messaging to keep pace with their targeting and bidding," said David Greenbaum, CEO of Boost Media. "The industry needs to get better at personalizing the messaging delivered to highly segmented audiences -- this partnership allows Marin and Boost customers to accomplish this."

For additional information on Boost Media, visit www.boostmedia.com. To learn more about Marin Software, visit www.marinsoftware.com.

Forward-Looking Statements

This press release contains forward-looking statements including, among other things, statements regarding the Boost Media partnership with Marin and the impact of using Boost Media by Marin Customers. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to errors or delays with the Marin platform generally or with technical or operational aspects of the partnership with Boot Media specifically; adverse changes in general global economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the digital advertising market is an emerging market and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

About Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend. Offering an integrated platform for search, display, social, and mobile advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.

About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost Media marketplace is comprised of over 1,000 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost's proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. For more information about Boost Media's products, please visit: http://www.BoostMedia.com/Company/Enterprise.

Media Contact:
Greg Kunkel
Corporate Communications, Marin Software
415-857-7663
press@marinsoftware.com

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