Yahoo to stop user access of services with Facebook, Google IDs

SAN FRANCISCO Wed Mar 5, 2014 11:26am EST

The Yahoo logo is shown at the company's headquarters in Sunnyvale, California April 16, 2013. REUTERS/Robert Galbraith

The Yahoo logo is shown at the company's headquarters in Sunnyvale, California April 16, 2013.

Credit: Reuters/Robert Galbraith

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SAN FRANCISCO (Reuters) - Yahoo Inc will stop letting consumers access its various online services, including Fantasy Sports and photo-sharing site Flickr, by signing-in with their Facebook Inc or Google Inc credentials.

The change, which will be rolled out gradually according to a Yahoo spokeswoman, will require users to register for a Yahoo ID in order to use any of the Internet portal's services.

The move marks the latest change to Yahoo by Chief Executive Marissa Mayer, who is striving to spark fresh interest in the company's Web products and to revive its stagnant revenue.

"Yahoo is continually working on improving the user experience," the company said in a statement, noting that the new process "will allow us to offer the best personalized experience to everyone".

The first Yahoo service to require the new sign-in process is Yahoo Sports Tourney Pick'Em, a service focused on the NCAA college basketball tournament which begins later this month. News of the change to Yahoo's Tourney Pick'Em sign-in process was first reported by the technology blog Betanews.

Since Mayer took the reins in 2012, the company has rolled out new versions of many of its key products, including Yahoo Mail and Yahoo Finance. Last year, Yahoo announced a program to recycle inactive Yahoo user IDs, letting new users claim email addresses that have not been used for more than 12 months.

In eliminating the Facebook and Google sign-in features, Mayer, a former Google executive, is effectively reversing a strategy that Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.

The change to the Tourney Pick'Em sign-in process began on Monday, the Yahoo spokeswoman said, noting that users could still access other services with Google or Facebook IDs.

The sign-in buttons for Facebook and Google will eventually be removed from all Yahoo properties, the Yahoo spokeswoman, though she declined to provide a timeframe.

(Editing by Miral Fahmy)

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Comments (35)
As a user of Yahoo! Mail, I will be very happy to see them discontinue access via other logins, since these additional accounts, especially Facebook, compromise the security of my Yahoo! account. While increased security measures are available for Yahoo! and Google logins, Facebook is a single-password toy waiting to be hacked. And so, of course, is this Reuters account, but who cares?

Mar 04, 2014 10:54pm EST  --  Report as abuse
OronoDiane wrote:
“Yahoo is continually working on improving the user experience,” the company said in a statement, noting that the new process “will allow us to offer the best personalized experience to everyone”.

And they think it improves the user experience to make it more difficult to login? Sounds kinda like doublespeak to me. People have enough passwords, etc, to keep track of. Most places, including Reuters, allow you to sign in w/ facebook, google, etc… Yahoo seems arrogant by excluding themselves from this login sharing. I used to like using the yahoo news boards, but there are other boards to go to. And they know how to play nice with others.

Mar 05, 2014 1:08am EST  --  Report as abuse
mharms2 wrote:
Guess that means I will eventually stop using yahoo.

Mar 05, 2014 6:24am EST  --  Report as abuse
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