UPDATE 1-Yahoo Japan buys SoftBank's eAccess to set up new mobile Internet service

Thu Mar 27, 2014 10:04am EDT

* To buy eAccess, create new mobile provider in SoftBank empire

* New Net-focused mobile service will aim for 20 million users (Rewrites with Yahoo Japan's plans to launch mobile telecoms service)

TOKYO, March 27 (Reuters) - Yahoo Japan Corp will buy mobile network operator eAccess from No. 3 Japanese wireless carrier SoftBank Corp for 324 billion yen ($3.17 billion) to launch its own mobile Internet service.

Yahoo Japan, the country's biggest Internet portal and 42.6 percent owned by SoftBank, said on Thursday its new Y!mobile service would aim for more than 20 million users and would use a simple pricing structure to attract new customers.

The purchase, scheduled for June 2, will immediately follow eAccess' planned merger with wireless provider Willcom, another SoftBank subsidiary. The two currently have about 10 million users combined.

Yahoo Japan President Manabu Miyasaka said the company wanted to have control of its own network, rather than using the network of SoftBank or another provider.

"We want 10 million (additional users), and we won't reach that unless we have control over our own handsets, service plans and sales channels, so we're launching this as a standard mobile operator," he told a news conference.

SoftBank's 99.68 percent stake in eAccess carries only 33.29 percent voting rights due to regulatory restrictions and therefore lacks veto control over major decisions. But it nonetheless confers effective operating control since the remaining voting rights are split among several holders.

SoftBank, which launched the Apple Inc iPhone in Japan and last year acquired No. 3 U.S. mobile carrier Sprint Corp, expects to post a special gain on the eAccess sale of 55.7 billion yen for the fiscal year ending March 2015.

($1 = 102.3100 Japanese Yen) (Reporting by Yoshiyasu Shida, Dominic Lau and Sophie Knight; Editing by Edmund Klamann and Sophie Walker)