Rising artists kick off Coachella ahead of headliners Outkast

INDIO, California Fri Apr 11, 2014 10:45pm EDT

1 of 3. Danielle Haim of rock band Haim performs at the Coachella Music Festival in Indio, California April 11, 2014. A slew of rising artists and bands kicked off the annual Coachella Valley Music and Arts Festival on Friday, ahead of the much anticipated reunion of hip-hop duo Outkast headlining the first night of the three-day festival.

Credit: Reuters/Mario Anzuoni

INDIO, California (Reuters) - A slew of rising artists and bands kicked off the annual Coachella Valley Music and Arts Festival on Friday, ahead of the much anticipated reunion of hip-hop duo Outkast headlining the first night of the three-day festival.

Grammy-winning Outkast, formed by Atlanta rappers Andre 3000 and Big Boi, last worked together on 2006 album "Idlewild."

But ahead of their headlining set late on Friday, music lovers watched artists such as Ellie Goulding, Grouplove, ZZ Ward and Aloe Blacc perform in the open field of the festival, against the backdrop of the Southern California desert.

Coachella is the first major festival of the summer live music scene, and is often an important stop for an artist on the rise, as the festival has helped launch artists into the U.S. mainstream industry.

Recent success stories include Florence + The Machine, and electronic music DJs Skrillex and Calvin Harris, the latter two both returning this year.

This year, British singer-songwriter Tom Odell made his Coachella debut, playing the Mojave tent on Friday at midday. The singer said being at the festival was an important stop for an artist on the rise.

"It's one of those festivals that's in the back of people's minds," Odell said. "It's something musicians talk about and know about, it's pretty cool to come over here and play, it's definitely significant."

The 23-year-old singer released his debut album "Long Way Down" last year, and has been touring extensively to promote it, hoping that fans will connect to his songs, such as the piano-led ballad "Another Love," after they watch him live.

"It's an energy, I think it's about getting back in the headspace of when you wrote the song, and performing it like that, and putting everything you've got into it, I think that's the most important thing," Odell said about performing live.

Other headlining acts for the three-day weekend are British rockers Muse on Saturday and Canadian indie rock band Arcade Fire on Sunday, while notable acts include R&B singer Pharrell and alt-rockers Foster The People and Lana Del Rey.

The festival hosts the same line-up for two consecutive weekends. While Coachella organizers Goldenvoice do not release attendance or ticket figures themselves, more than 158,000 tickets were sold across both weekends last year, according to concert-tracking website Pollstar.com.

(Reporting by Piya Sinha-Roy; Editing by Robert Birsel)

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