Biometrics Advancers Providing Identity Theft Solutions: Company To Feature Smart Wallet In National Ad Campaign on CNBC

Thu Apr 17, 2014 8:30am EDT

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Biometrics Advancers Providing Identity Theft Solutions: Company To Feature Smart Wallet In National Ad Campaign on CNBC

PR Newswire

CORAL SPRINGS, Florida, April 17, 2014 /PRNewswire/ --

Biometrics companies aim to increase mobile security for consumers and battle against identity theft: NXT-ID, Inc. (OTCBB: NXTD), LifeLock (NYSE: LOCK), Intersections Inc. (NASDAQ: INTX), Equifax Inc. (NYSE: EFX) and The Travelers Companies, Inc. (NYSE: TRV)

NXT-ID, Inc. (OTCBB: NXTD), a biometric authentication company focused on the growing m-commerce market, announced  that it will be featuring its next generation smart wallet, Wocket™, designed to replace all the cards in your wallet in a CNBC ad campaign starting in May. The add roll-out will commence prior to the previously announced May 28th press conference and marketing event to held at the Plaza Hotel in New York City.   The ad campaign will focus on Wocket™'s launch and its potential to revolutionize the payment industry.

To read the full press release, please click here:  http://finance.yahoo.com/news/biometric-company-nxt-id-inc-172500544.html

NXTD's Wocket™ is a smart wallet in the same vein as the smart phone and smart watch. NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices. Wocket™ is a next generation smart wallet designed to replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.  Credit, debit, ATM, loyalty, gift, ID, membership, insurance, ticket, emergency, medical, business, contacts, coupon, and virtually any card can be protected on Wocket™. More than 10,000 cards, records, coupons, etc. and 100 voice commands can also be stored on Wocket™.

Companies Provide  Safe - Identity Theft Solutions 

As many Americans know, identity theft continues to be a rampant issue in society. According to Wealth Daily,  some two million complaints $1.6 billion of fraud was reported to the Federal Trade Commission in 2013, with identity theft ranking as one of the most common cases reported to authorities.    Of the nearly 300,000 identity theft cases nationwide, some 20% targeted younger adults in the 20-29 age group. This is likely due to the age group's inexperience with fraud and its lack of awareness of just how vulnerable it is.  Companies such as LifeLock (NYSE: LOCK), Intersections Inc. (NASDAQ: INTX), Equifax Inc. (NYSE: EFX) and The Travelers Companies, Inc. (NYSE: TRV) have been working to provide consumers with solutions to combat identity theft.

Trading Report 

On Wednesday, LOCK finished the day up 1.80% on over 673,000 shares traded. INTX closed up 1.65% on a little more than 87,000 shares traded, and EFX also had a positive day, finishing up 2.06% on a volume of over 593,000. TRV closed Wednesday up as well, up 1.04% on over 1.8 million shares traded.

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