Facebook acquires fitness tracking mobile app Moves

SAN FRANCISCO Thu Apr 24, 2014 12:58pm EDT

Facebook Chief Executive Officer Mark Zuckerberg smiles in the stage before delivering a keynote speech during the Mobile World Congress in Barcelona February 24, 2014. REUTERS/Albert Gea

Facebook Chief Executive Officer Mark Zuckerberg smiles in the stage before delivering a keynote speech during the Mobile World Congress in Barcelona February 24, 2014.

Credit: Reuters/Albert Gea

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SAN FRANCISCO (Reuters) - Facebook Inc has acquired the maker of a mobile app that can track the distance consumers walk or run and measure the calories burned, giving the social networking company an entree into the nascent market for fitness and health monitoring technology.

Facebook did not disclose the price it paid for ProtoGeo Oy, the 2-year-old Helsinki company that makes the Moves app. A Facebook spokesman said the price for ProtoGeo, which has fewer than 10 employees, was not anywhere near what the company had paid for other higher-profile acquisitions recently.

Facebook has begun 2014 by going on a shopping spree, paying $19 billion for mobile messaging service WhatsApp in February and $2.3 billion for virtual reality headset maker Oculus VR a couple of weeks later.

Fitness tracking is attracting the attention of large and small technology companies, with companies such as Fitbit and Jawbone selling electronic bracelets that measure the wearer's activities.

In March, Google Inc announced a special version of its Android operating system aimed at smartwatches and other types of wearable computers. The Android Wear project will enable devices that can be outfitted with a variety of sensors to track a user's heart rate or measure the distance jogged, Google said.

With the Moves app, Facebook can enter the market without developing its own wearable computing hardware. The app uses a smartphone's built-in sensors to track a person's physical activity, recognizing movements such as walking, cycling and running.

Facebook said Moves, which would continue to operate as a separate app, fit into its recent strategy of offering a variety of standalone mobile apps, such as Instagram for photo-sharing, Facebook Messenger for messaging and WhatsApp.

Sampo Karjalainen, whose official title is "designer CEO" of ProtoGeo, began working at Facebook's Menlo Park headquarters last week, the Facebook spokesman said.

The free Moves app has been downloaded more than 4 million times for iPhone and Android phones, according to ProtoGeo.

(Reporting by Alexei Oreskovic; Editing by Lisa Von Ahn)

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Comments (1)
Ananke wrote:
The breakthrough will be when Facebook starts auto update one’s sex activity…Just imagine post on the wall “John Smith starts intercourse with Jenna James, 11:29 PM”…then “John Smith ends intercourse with Jenna James, 11:33 PM” along with all data provided by your Facebook Activity bracelet :):) for frequency, used calories, body temperature etc etc…This will definitely guarantee at least 5 billion worldwide users of FB and immense advertisement opportunities.

Apr 24, 2014 6:46pm EDT  --  Report as abuse
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