U.S. TV network Fox to air live 'Grease' musical in 2015

LOS ANGELES, April 28 Mon Apr 28, 2014 3:39pm EDT

Related Topics

LOS ANGELES, April 28 (Reuters) - "Grease," the Broadway musical and hit film, will be made into a live television production, U.S. broadcaster Fox said on Monday, in the latest network television attempt to woo viewers with live performances.

The musical about a high school romance between a good girl and a bad boy at Rydell High will be a three-hour production that will air next year. Actors have not been announced, but Fox said it would feature a "young ensemble cast."

Fox, the broadcast unit of Twenty-First Century Fox Inc , follows the lead of NBC, which attracted 19 million viewers to watch its live performance of "The Sound of Music" last year, which starred country music singer Carrie Underwood.

The musicals are part of networks' strategies to entice audiences to watch events live instead of recording them for later viewing on digital video recorders, which are less valuable to advertisers.

Comcast Corp-owned NBC will air a live performance of "Peter Pan" in December in the hopes of replicating the success of "The Sound of Music."

"Grease" debuted on stage in 1971 and was adapted into a film by distributor Paramount Pictures starring John Travolta and Olivia Newton-John in 1978. It currently ranks as the highest-grossing musical film in the United States with $188 million in ticket sales.

The TV musical will be produced by Viacom Inc's Paramount Television. (Reporting by Eric Kelsey; Editing by Piya Sinha-Roy)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

California state worker Albert Jagow (L) goes over his retirement options with Calpers Retirement Program Specialist JeanAnn Kirkpatrick at the Calpers regional office in Sacramento, California October 21, 2009. Calpers, the largest U.S. public pension fund, manages retirement benefits for more than 1.6 million people, with assets comparable in value to the entire GDP of Israel. The Calpers investment portfolio had a historic drop in value, going from a peak of $250 billion in the fall of 2007 to $167 billion in March 2009, a loss of about a third during that period. It is now around $200 billion. REUTERS/Max Whittaker   (UNITED STATES) - RTXPWOZ

How to get out of debt

Financial adviser Eric Brotman offers strategies for cutting debt from student loans and elder care -- and how to avoid money woes in the first place.  Video