Mediaset CEO says Italian ad sales nearly flat in Jan-April

COLOGNO MONZESE, Italy, April 29 Tue Apr 29, 2014 6:45am EDT

COLOGNO MONZESE, Italy, April 29 (Reuters) - Italian broadcaster Mediaset saw advertising sales on its core domestic market fall by around 1 percent in the first quarter, its chief executive said on Tuesday, adding the first four months were almost flat compared with a year earlier.

"The first three months are down around 1 percent, over the first four months we are nearly flat, with a market that generally continues to have a negative trend," CEO Giuliano Adreani told journalists after a shareholder meeting.

"The first part of April went really well, in the last part we're suffering a bit."

Italy's worst recession since World War II has hurt consumer spending, leading to a contraction in advertising revenues.

Mediaset is controlled by the family of former Italian Prime Minister Silvio Berlusconi.

(Reporting by Claudia Cristoferi, writing by Valentina Za, editing by Isla Binnie)

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