METRO cleans up in Communicator Awards

Mon May 5, 2014 3:00am EDT

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Five awards for Metropolitan Report, Global Guest Editor and Metro Photo Challenge 2013

 

Metro International has once again proven expertise in the knowledge of, and unique ability to reach, the coveted Metropolitans target group, and is proud to announce it is the recipient of an outstanding five recognitions from the 20th annual Communicator Awards.

The Metropolitan Report #3 was awarded three 2014 Silver Awards of Distinction in the Integrated B2B campaign, B2B Brochure and Content Marketing in Image and Infographics categories.

Metro's foundations are built on unparalleled understanding of the lives and behavior of today's most influential audience, the Metropolitan. This insight is reflected throughout all Metro's products and projects, which prove to attract, engage and interact with millions of city dwellers around the world. The Metropolitan Report is an essential tool for Metro and its client network to keep tabs on the complex lives of city people.

 

Metro's Global Guest Editor Campaign was awarded the 2014 Gold Award of Excellence in Marketing Effectiveness, Integrated Campaign.

In addition, Metro is always on the hunt for relevant and exciting tastemakers to contribute with content that resonates with readers. After all, a Metro Guest Editor reaches more than 18 million people across 24 countries in a single day! Since the launch of these unique campaigns, Lady Gaga, Karl Lagerfeld, Richard Branson, Will and Jaden Smith, and Justin Bieber have been special guests.

 

Metro Photo Challenge 2013 is awarded the 2014 Silver Award of Distinction in Marketing Effectiveness, Integrated Campaign.

#sharing: Whether it's done by smartphone or camera, shared on social media or your closest friends, professional or amateur, Metropolitans are eager to show their world to the world. Metro Photo Challenge is about harnessing that desire to connect by engaging Metropolitans in a fun, interactive competition.

"We're thrilled to once again be recognized for our unrivaled connection to the Metropolitans," says Jeremy Bryant, Vice President of Marketing. "Our understanding of this group is an incomparable tool for brands, and at the same time, we won't lose sight of the value we bring to the audience: Metro will continue to create unique experiences for its readers - and the Metro Photo Challenge 2014 edition will be no exception!"

 

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards honours work that transcends innovation and craft.

For further information please visit www.metro.lu or contact:

Jeremy Bryant          VP, Global Marketing Director    Tel: +46 8 120 570 00

     

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ABOUT METRO AND METRO WORLD NEWS


Metro is the largest international newspaper in the world. Metro is published in over 150 major cities in 24 countries across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of over 18 million daily readers.




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Source: Metro International via Globenewswire

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