T-Mobile to launch wireless service targeted at Hispanic Americans

NEW YORK Thu May 15, 2014 7:08am EDT

A T-Mobile store sign is seen in Broomfield, Colorado February 25, 2014. REUTERS/Rick Wilking

A T-Mobile store sign is seen in Broomfield, Colorado February 25, 2014.

Credit: Reuters/Rick Wilking

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NEW YORK (Reuters) - T-Mobile U.S. Inc and Univision Communications Inc announced on Thursday they will launch a wireless service targeted at Hispanic Americans, the latest innovative marketing attempt by the fourth-largest mobile carrier in the United States.

Univision Mobile, which will run on T-Mobile's network, will be available at certain Walmart stores and other independent dealers on May 19 and includes unlimited international texting to select Latin American countries.

The service also gives customers 100 minutes they can use to call Mexico and seven other Latin American countries.

The "no annual contract" plans start at $30 for unlimited talk and text. For $45 a month, the plan includes 2.5 GB of high speed data.

(Reporting by Marina Lopes; Editing by Lisa Shumaker)

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Comments (3)
Daniel77 wrote:
Wouldn’t it be closer to the truth to say that T-Mobile is targeting the more then 2 million illegal aliens? I mean there are some Hispanic Americans, but the vast majority are illegal aliens and not Americans.

May 15, 2014 11:24am EDT  --  Report as abuse
timebandit wrote:
Daniel, perhaps, you meant TMo is targeting all 48 million latinos in the U.S., 20 million of whom are illegal aliens.

May 15, 2014 2:33pm EDT  --  Report as abuse
Orale, carnal. Hope I spelled that correctly.

As an Hispanic American, I hope T-Mo does well. I am Puerto Rican, by the way.

May 15, 2014 6:46pm EDT  --  Report as abuse
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