Corona Launches Global Partnership with SFX

Thu May 22, 2014 4:00pm EDT

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Corona Launches Global Partnership with SFX

Multi-Year Corona SunSets Program Celebrates the World’s Beaches with Music

SFX Entertainment, Inc. (NASDAQ:SFXE) and Anheuser-Busch InBev (Euronext:ABI) yesterday announced Corona SunSets, a new music experience bringing together top DJs and rising stars in celebration of the world’s beaches.

The beach is a part of Corona’s DNA. Corona SunSets Festivals – created in partnership with FX1, SFX’s in-house marketing agency – will reinforce and build upon Corona’s long-standing association with the beach around the world.

Kicking off yesterday at the International Music Summit in Ibiza, Corona SunSets Festivals will travel to the beaches of Europe, Mexico, and Canada. The world’s top DJs will join Corona on the world’s most beautiful beaches, creating the Sound of the Beach at the crossroads of Balearic beat and deep house.

In partnership with Beatport, Corona will also invite rising DJs from worldwide markets outside the U.S. to co-create and shape the soundtrack that defines the future Sound of the Beach. The DJ career of one’s dreams waits at

Corona and SFX will also work together to restore the pristine nature of beaches around the world and to protect them for future generations. Through a partnership with Blue Flag, a leading environmental NGO, Corona Save The Beach will catalyze communities to advocacy and action. With every beach adopted and restored, the shared effort of those involved will be recognized through access to Corona SunSets Festivals.

Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment, said, “Partnering with a brand with so much soul was a perfect opportunity for our in-house agency FX1. Once we understood the strategic opportunity, we worked with our teams in Amsterdam and New York, specifically the Nachtlab agency and Fame House social media team, to collaborate on finding a fully integrated solution for Corona. We’re pleased to be working with the Corona team on this tremendous programme, and we look forward to bringing the sound of the beach to music fans around the world.”

Miguel Patricio, Chief Marketing Officer, AB InBev, said: “We’re thrilled to be launching Corona SunSets, an integrated global campaign bringing together our love for the beach, great music, and a commitment to restoring and protecting beaches all around the world.”

SunSets Festival Program 2014

      -- IMS, Ibiza, Spain         May 21st 2014
-- Weston-super-Mare Beach, UK July 5th 2014
-- Playa Del Carmen, Mexico July 26th 2014
-- Acapulco, Mexico August 2nd 2014
-- Toronto Islands, Canada August 16th 2014
-- Ibiza, Spain August 29th 2014

About SFX Entertainment – SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals.

SFX's mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React Presents, as well as the innovative ticketing service Flavorus.

SFX operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets.

Additionally, SFX manages FX1, an internal marketing solutions agency for consumer brands targeting the millennial culture.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext:ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE:BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. This includes global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe®, and Hoegaarden®; and local champions Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra® , Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Cass®, and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its more than 150,000 employees based in 25 countries worldwide. In 2013, AB InBev realized 43.2 billion USD revenue. The company strives to be the Best Beer Company Bringing People Together for a Better World. For more information, please visit:

Forward Looking Statements

This press release contains forward-looking statements regarding our business strategy and plans, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including: our ability to close the acquisition of our planned acquisition targets; our ability to integrate the companies we have acquired and plan to acquire in the future; our belief that the EMC community will grow; our ability to increase the number of festivals and events we produce and their attendance; our ability to pay our debts and meet our liquidity needs; competition; our ability to manage growth and geographically-dispersed operations; and our ability to grow our online properties. SFX refers you to the documents its files from time to time with the U.S. Securities and Exchange Commission, specifically the section titled “Item 1A. Risk Factors” of SFX’s most recent Annual Report filed on Form 10-K and Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, which contain and identify other important factors that could cause actual results to differ materially from those contained in our projections or forward-looking statements. In addition, any forward-looking statements contained herein are based on assumptions that SFX believes to be reasonable as of this date. SFX undertakes no obligation to update these statements as a result of new information or future events, except as required by law.

For SFX Entertainment
DKC Public Relations
Ed Tagliaferri, +1-212-981-5182
For Corona/Anheuser-Busch InBev
Laura Vallis, +1-212-573-9283