Donald Sterling Ranks As Most Hated Man In America, According To Just-Released Survey From E-Score

Thu May 29, 2014 9:00am EDT

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Donald Sterling Ranks As Most Hated Man In America, According To Just-Released Survey From E-Score

Troubled Clippers owner disliked more than O.J. Simpson, Bernie Madoff and Phil Spector

PR Newswire

LOS ANGELES, May 29, 2014 /PRNewswire/ -- Los Angeles Clippers owner Donald Sterling has been selling excuses, but America isn't buying them. According to a recent consumer survey conducted by E-Score®, a leading consumer research service that provides information to media and entertainment companies, Sterling is now the single most disliked living man in America, ranking higher than bad boys such as O.J. Simpson, Bernie Madoff and Phil Spector.

And when asked to choose from a list of 46 attributes that best described Sterling, respondents' top picks were creepy (48%), mean (41%), cold (42%) and insincere (29%). The demographic showing the greatest disdain for Sterling were males age 13-24, with a 97% dislike rating.

Following are the top ten most disliked men in the U.S., followed by the percentage of respondents who indicated a dislike of the particular person:

Donald Sterling, 92%
Bernard Madoff, 90%
O.J. Simpson, 88%
Conrad Murray, 88%
Justin Bieber, 86%
Phil Spector, 83%
Aaron Hernandez, 81%
Michael Lohan, 76%
Eliot Spitzer, 73%
Jon Gosselin, 71%

The survey was conducted among 1,100 persons ages 13-49 with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.

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SOURCE E-Score