* KKR to buy Internet Brands from Hellman & Friedman, JMI Equity
* Internet Brands CEO, management to hold minority stake in co
* KKR is making investment through its North America XI private equity fund (Updates sourcing; adds details from official statement)
June 3 (Reuters) - Private equity firm KKR & Co LP said it would buy Internet Brands Inc, which operates CarsDirect and other websites, from private equity firms Hellman & Friedman and JMI Equity.
A source familiar with the matter said the deal was worth about $1.1 billion.
KKR, which owns the popular internet domain registration firm GoDaddy.com LLC, is looking to expand Internet Brands' services while focusing on business categories such as automobiles, health, legal, and home and travel.
Internet Brands, which was taken private for $640 million in 2010, also operates websites such as Lawyers.com and ApartmentRatings.com. The company also provides automobile-related software and services to Toyota Motor Corp , Ford Motor Co and Chrysler Group LLC.
The company's websites receive more than 100 million visitors per month and most of its revenue comes from online advertising.
"Internet Brands is at an exciting inflection point of growth as the company transitions from a portfolio of web assets to a vertically integrated provider of media and client software solutions," the co-head of KKR's technology investing team, Herald Chen, said in a statement.
KKR said it was making the investment through its North America XI private equity fund.
The New York Times had earlier reported the deal.
KKR has no plans to break up the business, two people familiar with the matter told the New York Times.
Internet Brands' chief executive, Bob Brisco, and its management team will hold a minority stake and continue to run the company, the report said. (r.reuters.com/nyv79v)
The El Segundo, California-based company has about 1,600 employees.
KKR acquired a majority stake in Norway-based accounting and payroll software maker Visma in 2010. The company recently cut its stake in Visma to 31.3 percent from 76 percent. (r.reuters.com/daw79v)
Shares of KKR closed at $22.90 on the New York Stock Exchange on Monday. (Reporting by Soham Chatterjee; Editing by Simon Jennings)