PubliGroupe backs increased takeover bid from Swisscom

ZURICH, June 17 Tue Jun 17, 2014 1:27am EDT

ZURICH, June 17 (Reuters) - Swiss advertising firm PubliGroupe said on Monday it supported an increased takeover bid of 214 Swiss francs per share from Swisscom , urging its shareholders to accept the offer.

Major shareholders have already approved the offer price, telecoms firm Swisscom said in a separate statement.

Swisscom, which is keen to gain control of PubliGroupe's online directory platforms, had previously offered 200 Swiss francs per share.

(Reporting by Alice Baghdjian; Editing by Richard Pullin)

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