PARIS, June 26 France's Bouygues Telecom unveiled a new offer that includes super high-speed fibre broadband, television and fixed phone calls for 25.99 euro ($35.43) per month, cheaper than equivalent plans from rivals.
Starting June 30, the fibre 'triple play' bundle will be available in Paris, Lyon, Marseille, Nice, Toulouse and Bordeaux, said Bouygues in a press release.
The move by Bouygues is part of its effort to expand in broadband, an area where it has trailed market leader Orange , low-cost player Iliad and SFR.
Analysts have said Bouygues' strategy risks spreading the already fierce price war in French mobile to broadband, TV and fixed phone bundles.
($1 = 0.7335 Euros) (Reporting by Leila Abboud; Editing by Nicholas Vinocur)