UPDATE 1-Japanese messaging app Line files for IPO valued over $10 bln -source
* Line downloaded more than 480 mln times
* Company considering dual listing in New York -source
* Parent favours preferred share sale to avoid takeover -source (Adds company comment, more details from another source, context)
By Emi Emoto and Sophie Knight
TOKYO, July 15 (Reuters) - Japanese messaging app operator Line Corp applied for an initial public offering (IPO) valued at over 1 trillion yen ($9.85 billion) around two weeks ago at the Tokyo Stock Exchange, a person with knowledge of the matter said on Tuesday.
Line, owned by South Korea's Naver Corp, has hired Nomura Holdings Inc and Morgan Stanley to manage the IPO in Tokyo and is also considering listing in New York, the person said.
Line and Naver declined to comment.
An IPO would come amid a land-grab in the messaging app space, with Whatsapp recently snapped up by Facebook Inc for $19 billion and Viber bought by online retailer Rakuten Inc for $900 million.
The Line messaging app has expanded rapidly overseas in Asia and America, claiming popularity with its games and oversized emoticons, called stickers. Global downloads have surpassed 480 million, the company said.
The company recorded 14.6 billion yen in revenue in January-March - a more than threefold increase on the year. With full-year sales hitting 51.8 billion yen last year, Line was the highest-grossing non-game app of 2013, according to analytics firm App Annie.
Another person familiar with the IPO plans said parent Naver is likely to favour the sale of preferred shares to prevent a third party taking control of Line, whereas Line would prefer to sell ordinary shares to increase the proportion of Japanese retail investors.
A 57 percent rise in Japan's benchmark share index last year spurred an increase in IPOs. Restaurant chain operator Skylark Co Ltd and game developer Gumi Inc are also planning to launch IPOs this year in Tokyo.
($1 = 101.5700 Japanese Yen) (Editing by Christopher Cushing)
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