HumanaVitality Launches Cheer Squad App for Rock ‘n’ Roll Chicago Half Marathon

Wed Jul 16, 2014 10:12am EDT

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HumanaVitality Launches Cheer Squad App for Rock ‘n’ Roll Chicago Half Marathon

Innovative app allows friends and family to send cheers to runners on the course

HumanaVitality®, a wellness and rewards program, today announced that it will offer support and motivation for the more than 20,000 runners participating in the Rock ‘n’ Roll Chicago Half Marathon with Cheer Squad. The app and website allow families and friends to cheer on runners from anywhere in the world by entering messages of inspiration that will appear on a giant screen during mile 10 of the race. HumanaVitality is a presenting sponsor of this year’s Rock ‘n’ Roll Chicago Half Marathon taking place on July 20, 2014, which starts and finishes in Grant Park, and features live bands performing at every mile along the scenic downtown course.

“At HumanaVitality we’re committed to giving our members the resources they need to succeed on their health and wellness journeys, that includes motivation and encouragement,” said Joe Woods, CEO of HumanaVitality. “Cheer Squad’s a fun way to enhance the experience for runners and spectators – seeing personal messages of support from friends and family is a great motivator for any runner.”

To send a cheer, runners’ friends and families can:

  • Visit the Cheer Squad app on Facebook or HumanaVitalityCheerSquad.com from their computer or mobile device.
  • Type in the first and last name of the runner they want to support.
  • Submit a personalized cheer that is 30 characters or less.

Runners can create personalized links to share with family and friends so they can easily send cheers through the app. All cheers must be submitted by 5 p.m. CDT on Saturday, July 19.

HumanaVitality has taken over mile 10 – one of the toughest miles in a half marathon – to motivate runners, beginning with the Cheer Squad. Additional activities include:

  • Sponge station
  • Bubble machine
  • Live music
  • Water station
  • Inflatable misting station

“Mile 10 is certainly the point during a half marathon where runners need a little inspiration and motivation to help them reach the finish line,” said Sean Clottu, VP of Competitor Group, Inc., which operates the event. “We’re thrilled to have HumanaVitality return as the presenting partner for the second consecutive year providing an enhanced experience to runners. Both brands are focused on improving health and wellness, and rewarding participants living an active lifestyle.”

This year, the Rock ‘n’ Roll Chicago Half Marathon is celebrating its sixth anniversary in the Windy City. Two 5K races will also be hosted during the weekend – one on Saturday, July 19, and the other in conjunction with the half marathon on Sunday, July 20. After crossing the finish line, runners can join family and friends to celebrate their accomplishment at the finish line festival.

For more information, visit RunRocknRoll.com. To send a runner a message of support, visit the Cheer Squad at HumanaVitalityCheerSquad.com.

About the Chicago Rock ‘n’ Roll Half Marathon presented by HumanaVitality

A Competitor Group event, the 2014 Rock ‘n’ Roll Chicago Half Marathon presented by HumanaVitality will welcome more than 20,000 participants to downtown Chicago the weekend of July 18-20, 2014. The running festival includes two-days of events, featuring live bands and entertainment along the course. A two-day Health & Fitness Expo kicks off race weekend at McCormick Place on Friday, July 18 and Saturday, July 19. The free expo is open to the public and will feature the latest in running apparel and nutrition products. Sunday’s half-marathon features a scenic course, which starts and finishes at Grant Park, while traveling past many of the city’s famed landmarks and iconic attractions. Event weekend concludes with a finish line celebration and concert headlined by the Cold War Kids. For more information, or to register online, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.

About HumanaVitality

HumanaVitality, headquartered in Chicago, Ill., is a joint venture between Humana Inc. and Discovery Holdings, Ltd. Humana partnered with Discovery because of its 15 years of worldwide experience using behavioral, clinical and actuarial science to motivate individuals to make healthier choices. By integrating rewards with healthy behaviors, HumanaVitality provides the tools and support necessary to help Humana members live healthier lives and furthers Humana’s Dream to Help People Achieve Lifelong Well-BeingSM.

HumanaVitality has more than 3.5 million members who are enhancing their health and wellness through a comprehensive integrated approach to lifestyle improvement. For more information about HumanaVitality, please visit the company’s website at www.humanavitality.com. You can also find us on Facebook: http://facebook.com/humanavitality, Twitter: @HumanaVitality, Pinterest: http://pinterest.com/humanavitality, Tumblr: http://humanavitality.tumblr.com, and Google+: HumanaVitality.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people Humana serves across the country.

More information regarding Humana is available at www.humana.com.

Humana Corporate Communications
Cathryn Donaldson, 312-441-5346
cdonaldson@humana.com