Sprint will introduce 'disruptive' prices next week: new CEO

OVERLAND PARK KANSAS/ WASHINGTON Thu Aug 14, 2014 5:34pm EDT

People walk past a Sprint store in New York December 17, 2012. REUTERS/Andrew Kelly (

People walk past a Sprint store in New York December 17, 2012.

Credit: Reuters/Andrew Kelly (

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OVERLAND PARK KANSAS/ WASHINGTON (Reuters) - Sprint Corp will implement "very disruptive" prices next week, newly appointed Chief Executive Officer Marcelo Claure said at a company-wide town hall meeting on Thursday, according to the telecommunications industry website, Light Reading.

Claure, who replaced Dan Hesse last week, said his first order of business is cutting prices, followed by sprucing up the company's network, now completing a massive overhaul, and reducing operational costs, the website said.

"We're going to change our plans to make sure they are simple and attractive, and make sure every customer in America thinks twice about signing up to a competitor," he said, according to the website.

Claure spent his first day on the job meeting Apple Inc CEO Tim Cook, and said "Apple will become a crucial part of Sprint," the website reported.

In a company memo obtained by Reuters, Claure gave his personal email address to employees and said Sprint's success would depend on becoming "extremely cost efficient and competing aggressively in the marketplace.

(Reporting by Marina Lopes in Washington D.C and Carey Gillam in Overland Park, Kansas. Editing by Andre Grenon)

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Comments (1)
potehid wrote:
after 6 months my brand new galaxy 4 users power faster than it can charge, do not buy

Aug 14, 2014 7:13pm EDT  --  Report as abuse
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