From Texas, where everything is bigger, the 99-pack of beer

AUSTIN Texas Tue Aug 26, 2014 6:31pm EDT

A 99-pack of ''Peacemaker'' ale is pictured in this undated handout photo obtained by Reuters August 26, 2014.   REUTERS/Helms Workshop/Handout via Reuters

A 99-pack of ''Peacemaker'' ale is pictured in this undated handout photo obtained by Reuters August 26, 2014.

Credit: Reuters/Helms Workshop/Handout via Reuters

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AUSTIN Texas (Reuters) - Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its "Peacemaker" ale.

The 7-foot-long (2.13-meter-long) pack consists of three rows of 33 cans that tip the scales at 82 pounds (37 kg) and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

"We made it at first as a joke," said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

"You might want to share this with about 33 of your friends," Graham said.

(Editing by Eric Walsh)

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Comments (3)
Mutantone wrote:
that is just one night worth of beer

Aug 27, 2014 1:16pm EDT  --  Report as abuse
RealNeil wrote:
A tribute to excess indeed. Wouldn’t you be the ~life of the party~ if you show up with one of these under your arm.
I guess that 100 beers in one case would be excessive,…………

Aug 28, 2014 11:58am EDT  --  Report as abuse
JoePublic wrote:
Does it come in bottles? I don’t drink out of car bodies.

Aug 29, 2014 4:23pm EDT  --  Report as abuse
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