NEW YORK (Reuters) - Fans of "Tetris," one of the most popular cellphone video games, will be able to play against each other starting in the next two months, the game's publisher Electronic Arts Inc. (ERTS.O: Quote, Profile, Research, Stock Buzz) said on Wednesday.
Wireless "has tremendous potential," said Lawrence Probst, chief executive of EA, the biggest U.S. video game publisher, at the Reuters Media Summit in New York.
Because "Tetris" has already gained strong popularity as a single player game, the company expects a significant boost from the multi-player release that will let consumers compete against each other via wireless networks.
"I would say 'Tetris' is the single most popular mobile game in virtually every territory in the world so our expectations are high for a multi-player version," Mitch Lasky, a wireless and Web executive at EA, said by telephone.
He did not give specific growth projections for Tetris but said that hundreds of thousands of consumers already challenge each other at cellphone games such as "Scrabble."
In about 18 months, EA customers will able to move in a single-game session between their cellphone and their computer without interrupting the game, Lasky said.
(For more coverage of the Reuters Media Summit, please see our
MediaFile blog at blogs.reuters.com/mediafile)
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