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Activision sees better margins in next few years

Tue Nov 27, 2007 9:18pm EST

Reporter's Notebook

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NEW YORK (Reuters) - Activision Inc (ATVI.O: Quote, Profile, Research, Stock Buzz) Chief Executive Bobby Kotick said on Tuesday he expects profit margins to continue to increase as the video game publisher keeps a lid on costs and boosts revenue.

"We've had a great year so far, and management is incentivized and rewarded, and a lot of the bonus programs are based on margin expansion, so we'll continue to make improvements on this over the next couple years," Kotick told the Reuters Media Summit in New York.

"As you improve your batting average, as you get the leverage I just described, we should be able to continue to expand the operating margins," he said.

Earlier Tuesday, the publisher of "Guitar Hero 3" and "Call of Duty 4" raised its financial outlook for the year, citing strong holiday season sales.

(Click here to see Reuters MediaFile blog)

 
 
 
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