By Dominique Vidalon
PARIS (Reuters) - Maurice Levy, chairman and chief executive of Publicis (PUBP.PA: Quote, Profile, Research, Stock Buzz), said the world's fourth-largest advertising group hoped to give more details about its cooperation with Web search engine Google (GOOG.O: Quote, Profile, Research, Stock Buzz) by the summer.
Levy also told the Reuters Technology, Media and Telecoms Summit in Paris on Tuesday that he was "rather optimistic" about growth prospects for Publicis this year.
"It will be a much better year than anticipated by some analysts and much better than last year," he said.
Publicis, owner of the Saatchi & Saatchi and Leo Burnett networks, had seen a "very good trend" in new business in the first quarter and prospects for the second quarter were "quite good", he said.
Levy repeated that the second quarter of 2008 would show much better growth than the year-ago period, which he said was "terrible".
Publicis, which expects 2008 to be boosted by the Beijing Olympics, has not seen any signs yet that its clients were changing their advertising plans amid intense international attention over the human rights situation in China, he said.
In January, Publicis and Google revealed they were combining their expertise to expand in the fast-growing digital advertising market.
However, the pair did not give much detail, only saying that Google would exchange its technological know-how for Publicis's analytical and media planning expertise. Continued...
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