* Buys flour brand for 34 mln stg
* Says acquisition will complement its other ethnic brands
LONDON, July 6 Associated British Foods
said on Friday it had picked up flour brand Elephant Atta from
Premier Foods for 34 million pounds ($53 million) to
boost its range of ethnic products.
Premier Foods is disposing of its non-core products to focus
on eight key brands including Hovis bread and Sharwood's curry
range in a bid to turn around its business.
Last month it sold Sarsons vinegar to Japan's Mizkan for 41
ABF Chief Executive George Weston said: "Elephant Atta is
the UK's leading ethnic flour brand and will complement
Westmill's other leading ethnic brands including Tolly Boy rice,
Rajah spices, Lucky Boat noodles and Patak's pastes and sauces."