* 55 mln units sold since franchise launch in 2003
* 6th game in series launched earlier in Nov.
SAN FRANCISCO Nov 27 Activision Blizzard Inc
(ATVI.O) said on Friday its "Call of Duty" video game franchise
pushed past the $3 billion mark in global retail sales.
Overall, the "Call of Duty" series has sold more than 55
million units since its launch in 2003, Activision said, citing
data compiled by NPD Group, Charttrack, GfK and internal
The company released the sixth title in the series, "Call
of Duty: Modern Warfare 2," earlier this month to
The first-person shooter game recorded an estimated $550
million in sales in its first five days on the market. It sold
4.7 million copies on the first day in the United States and
United Kingdom alone.
"If you consider the number of hours our audiences are
engaged in playing Call of Duty games, it is likely to be one
of the most viewed of all entertainment experiences in modern
history," Activision Chief Executive Bobby Kotick said in a
Activision shares rose more than 1 percent in late morning
trade on the Nasdaq, even as shares of competitors Electronic
Arts Inc ERTS.O and Take Two Interactive Software Inc
(TTWO.O) fell more than 2 percent.
Shares of Santa Monica, California-based Activision rose 13
cents to $11.69.
(Reporting by Gabriel Madway; Editing by Phil Berlowitz)
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