* Bank still coming to grips with Agos losses
* Latest foreign misstep for bank
* Italy economy, competition play roles
* Agos replaced CEO, inspected by Bank of Italy
* Liquidity crackdown makes M&A tough
By Christian Plumb and Andrea Mandala
PARIS/MILAN, Dec 20 (Reuters) - French bank Credit Agricole , having paid billions of euros to extricate itself from an ill-fated Greek acquisition, is now struggling with rising loan losses in Italy.
Its 19 billion euro ($25.2 billion) Italian consumer credit unit Agos Ducato, the latest of a series of soured foreign bets, is already reeling and Agricole last month took a shock 572 million euro quarterly goodwill provision for the unit.
Some analysts are forecasting the situation may deteriorate further. So it adds up to a situation which will likely test the mettle of the unit's Chief Executive Alain Breuils, installed in a management overhaul in June.
A slow economy and tougher liquidity rules are squeezing consumer lenders throughout Europe. But Italy has been particularly tough because of cut-throat competition as well as a recession which has pushed joblessness to multiyear highs.
"It's actually the biggest risk for them currently," said analyst Christophe Nijdam at equity research firm Alphavalue. "One hopes it won't prove to be on the same level of Greece."
Agos Ducato - whose problems triggered a Bank of Italy inspection earlier this year - is only a touch smaller than Agricole's recently shed Greek Emporiki unit, which had about 22 billion euros in assets.
While Italy's economic woes are not as bad as Greece's, analysts at Deutsche Bank expect loan-loss provisioning related to Agos to be at least a steady drip of around 230 million euros a quarter through 2014.
Agricole has said it still has 2.4 billion euros of consumer finance-related goodwill that could still be written down, not negligible for a bank projected to earn 2.7 billion euros next year, according to Thomson Reuters I/B/E/S.
Credit Agricole declined to comment on problems at the unit, 39 percent owned by Italy's Banco Popolare.
The latter had tried last year to sell its stake to Credit Agricole, but those negotiations collapsed as the French bank's other international woes, especially Greece, came to a head.
For the French bank, still licking its wounds from Emporiki which had cost it close to 10 billion euros since 2006, Agos is the latest in a string of bad bets on foreign expansion.
"Credit Agricole SA has destroyed more shareholder value through international expansion than any bank in Europe," said one London-based analyst speaking on condition of anonymity.
"Their consumer finance business has been bad and will probably continue to deteriorate."
Agricole shares are down 60 percent since it bought Agos from Intesa Sanpaolo in June 2008 for 546 million euros, compared with a 50 percent slide in the European sector .
The bank, founded 118 years ago as a lender for family farms, also owns the healthier Cariparma. But it too remains vulnerable to the Italian economy, which the EU expects to shrink 2.3 percent this year and 0.5 percent in 2013.
Agricole has also recently had to take writedowns for a stake in Spain's Bankinter and has a stake in BES , Portugal's top listed bank by market capitalisation.
Management has made clear it is still trying to come to grips with the scale of the problems at Agos, which in June named Fiat finance veteran Breuils as CEO to replace Mirco Perelli.
"Now for Agos, frankly, it's difficult to give figures for the future," Chief Financial Officer Bernard Delpit told analysts last month, adding that the bank would update analysts at year-end "if we have something clearer" for the future.
KBW analyst Jean-Pierre Lambert said it was disturbing that Agricole had taken extra provisions on Agos in the second quarter and said the matter was taken care of. "But then we see there's still a deterioration in the third quarter with management not feeling comfortable on the outlook."
Lending to Italian consumers has been a struggle for various banks, although some seem to have managed it better than others.
BNP Paribas' Findomestic unit, whose risk- management department has been reconfigured to answer directly to BNP Paribas Personal Finance in Paris, vastly scaled back new credits as early as 2009, a source close to the bank said.
Societe Generale's Fiditalia unit, on the other hand, was something of a canary in a coal mine for the troubles later suffered by Agos Ducato, suffering a big rise in its cost of risk and a Bank of Italy intervention.
"The Italian market is a tough market, has always been very tough," SocGen consumer finance CEO Gianluca Soma told Reuters. "All of the major players are there."
Those include the domestic Italian banks, Deutsche Bank and Spain's Santander and BBVA.
He added that SocGen since 2010 had taken a cautious approach to Italy, with a substantial share of its activity driven by car loans, seen as more resilient than other activities such as personal loans.
At Agos, non-performing loans rose to 15.1 percent in the third quarter from 12.1 percent at end-2011, almost double the NPL rate at Agricole consumer finance in France. They could soar to 26.8 percent by the end of 2014, Deutsche Bank analysts said in a recent research note.
The Bank of Italy carried out an inspection earlier this year and ordered Agos to boost its capital ratio to 7 percent, translating into a 235 million euro capital hike.
Some hope Agos could see a revival helped by the management overhaul. And longer-term, Agricole could be tempted to follow the example of its Emporiki unit and seek a buyer for Agos.
But with tougher liquidity rules looming, there are few apparent buyers for consumer credit operations in Europe, some bankers say.
"Most banks are reluctant to commit to new unfunded portfolios to their business," said one London-based banker. "Italy is probably one of those markets where it's not easy (to sell such assets)." ($1 = 0.7542 euros) (Additional reporting by Sonya Dowsett in Madrid; Editing by David Holmes)