SHANGHAI Feb 10 If anyone can pull off
the labyrinthine deal between Alibaba Group and Yahoo Inc
, it is Jack Ma, who founded the e-commerce group and
within a decade unlocked China's huge online shopping potential.
The former tour guide and English teacher, who is now worth
around $1.6 billion according to Forbes and has dubbed himself
'China's Forrest Gump', built his e-commerce empire from scratch
and has steered it through numerous bumps.
Ma is now said to be contemplating taking his flagship
listed unit, Alibaba.com, private as part of an
asset-swap deal with Yahoo, which holds 40 percent of Alibaba
Founded in 1999, Alibaba has grown into an enterprise
spanning business-to-consumer (B2C), consumer-to-consumer (C2C),
logistics, search and e-payment. Some analysts value the group
at up to $32 billion.
Ma, 47, lean and down-to-earth, founded the group on the
principle of championing small businesses in the battle against
But battling giants has become increasingly unavoidable.
Alibaba Group has long sought to buy back its shares owned
by Yahoo since 2005. With new leadership at the U.S. Internet
pioneer, that plan is picking up speed.
Yahoo's stake in Alibaba Group is worth an estimated $13-$14
billion. Under plans being discussed, sources have told Reuters,
Alibaba wants to buy back a stake of around 25 percent for
around $9 billion - with around $6 billion in cash and a third
via a stake in one of its operating assets.
"He has been a strong leader in the Alibaba business. In the
negotiations with Yahoo, he's always been clear about his
interest to buy his stake back," said Dick Wei, a Hong
Kong-based analyst with J.P. Morgan, who noted that while the
wheels are finally turning on a Yahoo deal, it may take some
time before an agreement is reached.
Last year, Alibaba broke up its crown jewel Taobao,
estimated by Goldman Sachs to be worth around $7 billion, into
three parts to better compete with rivals Dangdang and
More recently, Taobao Mall changed its Chinese name to
rebrand itself, and said it would raise fees to improve its
service, prompting protests by some sellers on the platform.
Ma has often said his vision is to serve small and medium
"My inspiration came from the American movie Forrest Gump,"
Ma told an American audience in 2009. "Because Forrest Gump said
'shrimp,' we decided to help SMEs. We wanted to catch the shrimp
instead of catching the whales."
Catching shrimps in China's booming online market has proved
hugely lucrative for Ma.
Taobao, a late entrant to the C2C market, beat off eBay
in China in the late-2000s by offering free listing
services for its sellers.
"EBay may be a shark in the ocean, but I'm a crocodile in
the Yangtze River. If we fight in the ocean, we lose, but if we
fight in the river, we win," Ma told Forbes magazine in 2005.
Ma's blend of gumption and brash hopefulness has made him a
cult figure among local entrepreneurs, taxi drivers and other
ordinary Chinese. Hundreds of small business owners turn up in
Alibaba shirts to hear him speak at the annual AliFest ,
an annual gathering of e-commerce fans and celebrity
Ma, who loves dogs and tea, is known to put on fake
multi-coloured Mohawk wigs and kung-fu outfits at company
But, behind the fun-loving and savvy media figure,
is a more Machiavellian Ma, willing to do battle with the
international likes of eBay and Yahoo.
"I always remind myself that I can't pretend. I'm not as
good as other people say I am. Nor am I as bad as other people
say I am," Ma said in a text message to Hu Shuli, editor of
prominent magazine Caixin Weekly.
As with other folk heroes, Ma's business style is not
without its detractors. Some say his business decisions can be
clumsy and unnecessarily gutsy.
In 2005 and 2006, Ma targeted eBay with a media campaign
including soundbites such as "In China, they are gone" and
taunted the U.S. firm to follow Taobao's free-listings model.
Ultimately, Taobao's free listings and eBay's own poor
customer service saw eBay exit China in late-2006. Four years
later, with Taobao's dominance assured, Ma and eBay CEO John
Donahoe made up and signed a cooperation agreement.
Ma's run-in with Yahoo and Japan's Softbank over
his transfer of Alipay last year hinted at that battle, but with
a difference - Ma's reputation among his local loyalists took a
very public hit.
Yahoo informed shareholders last year that Alibaba had
transferred its e-payment unit, Alipay, to a company owned by
Ma. Alibaba said the move was to comply with Chinese regulations
and had been discussed at board level, where Yahoo and Softbank
hold seats, since 2009.
Yahoo, however, denied any prior knowledge, and some
observers criticised Ma for a lack of transparency in handling
"The Alipay deal really hit his reputation," said Elinor
Leung, a CLSA analyst in Hong Kong.
Other analysts said Ma's ruthlessness may have deterred
investors from backing Alibaba Group.
"The Alipay issue will dog them forever. How do you convince
your board that after you invest, that won't happen again?"
Yet that kind of opportunism is what Ma may need to get a
deal done with Yahoo this time around.
"Forrest Gump is not a smart guy, but he is focused. He's
not talented, but he is very, very hard working, and he's very
simple and opportunistic," Ma said in 2009.
"The thing I told my wife, my parents, and my friends, is
the sentence Forrest Gump said: "Life is like a box of
chocolates. You never know what you're going to get."