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* Simon & Schuster, HarperCollins reach agreement-WSJ
* Similar to deal reached with Apple for iPad-WSJ
SAN FRANCISCO, March 31 (Reuters) - Online retailer Amazon.com Inc (AMZN.O) has struck deals with two publishers on the pricing of electronic books, the Wall Street Journal reported on Wednesday.
Amazon, Simon & Schuster and HarperCollins did not respond to requests for comment.
While some new best sellers will be priced at $9.99, most will be priced at $12.99 to $14.99, the report said. Many older books will cost less than $9.99.
The publishers' deal is similar to the one they reached with Apple Inc (AAPL.O) for the iPad tablet. Apple is positioning the iPad, which goes on sale on Saturday, as a competitor to Amazon's Kindle e-reader.
Apple will sell e-books for the iPad through its iBookstore application. (Reporting by Gabriel Madway, editing by Leslie Gevirtz)