* Talks taking place with Kindle-owner Amazon
* Sources say no agreement reached as yet
* Sales could amount to 50,000-70,000 a year -analyst
(Adds analyst comment, background)
By Anastasia Teterevleva
MOSCOW, Oct 16 MTS (MBT.N), Russia's largest
mobile phone operator, is talking to Amazon.com (AMZN.O) over a
deal to supply its Kindle electronic reader to Russia, industry
sources said on Friday.
"MTS wants to agree on exclusive sales of Kindle in
Russia... If they agree, sales will start not earlier than 2010,
but they have not yet agreed on anything," one source said.
Another source said the talks were only just beginning.
Amazon said last week it would start selling the Kindle on
Oct. 19 in more than 100 countries, including China and most of
Europe, intensifying a battle for the burgeoning digital book
The gadget -- previously available only in the United States
-- allows readers to download books onto handheld screens and is
expected by retail experts to be a big seller in the run-up to
The battle for the sector is set to lead to a showdown
between Amazon and search engine giant Google (GOOG.O), which
said this week it hoped to launch an online store to deliver
e-books to any device with a web browser. [ID:nLF590807]
Eldar Murtazin, analyst at consultancy Mobile Research
Group, estimated annual sales of Kindle could amount to
50,000-70,000 units in Russia if Amazon provides Cyrillic script
MTS declined to comment.
Its shares were flat at 1508 GMT.
(Reporting by Anastasia Teterevleva; writing by Maria Kiselyova
and John Bowker; Editing by David Cowell)