Aug 22 Amazon Inc is planning to
develop its own software for placing advertisements online, The
Wall Street Journal reported, citing people with knowledge of
While the in-house platform is initially planned to replace
ads supplied by Google Inc on Amazon's own website,
the new system could challenge Google and Microsoft Corp's
advertising business in the future, the newspaper cited
the people as saying.
Amazon's system would resemble Google's AdWords, and is
planned to make it easier for marketers to reach the company's
users, the newspaper reported the people as saying.
The retailer is also building a tool that would help
advertising agencies buy in bulk for thousands of advertisers,
the Journal said, citing the people. (on.wsj.com/1v6ZqBw)
Amazon is known as a sleeping giant in the ad industry
because it has rich consumer data but has been tentative about
using it for a lot of advertising.
The company already has an advertising service it employs
chiefly on its own website.
Amazon did not immediately respond to requests for comment.
(Reporting by Ramkumar Iyer in Bangalore; Editing by Leslie