April 8 Amazon.com Inc said on Tuesday
that the number of Instant Video streams it offers nearly
tripled from a year ago as the world's largest online retailer
tries to win a battle for control over people's living rooms.
Amazon did not disclose the actual number of video streams
nor how many people access Instant Video.
"We've invested hundreds of millions of dollars in great TV
shows and movies for Prime members, and it's working," Bill
Carr, vice president of digital video and music for Amazon, said
in a statement.
Amazon has focused on producing original content such as the
political comedy "Alpha House" and "The After," developed by
"The X-Files" creator Chris Carter.
Amazon Prime members, who pay an annual fee for free
shipping, can watch Instant Video at no charge.
Several competitors with similar streaming video offerings,
most notably Netflix Inc, have also ramped up spending
on original content.
The announcement comes as Amazon last week unveiled video
and game streaming device Fire TV, hoping to get more people to
watch its content and shop on its site.
(Reporting by Jennifer Saba in New York; Editing by Lisa Von