SAN FRANCISCO Jan 10 Apple Inc will
not resort to a cheaper iPhone to expand its market share,
marketing chief Phil Schiller told a Chinese newspaper in an
interview when asked about speculation the company is developing
a less expensive version of its popular smartphone.
Schiller pointed out that though Apple commanded just 20
percent of the smartphone market, it had 75 percent of the
profit, according to an interview he gave the Shanghai Evening
The Shanghai Evening News, paraphrasing Schiller's comments,
cited the Apple executive as saying the company will not develop
a cheap smartphone for the sake of expanding its market share.
Apple confirmed the interview had taken place, but had no
further comment for now.
"Originally, many in the Chinese market used feature phones
(regular wireless phones). But now a few companies are starting
to use cheap smartphones to take the place of feature phones,"
Schiller was cited as saying in his first interview with a
"But this is not a direction that we want to be heading in
with our products," he was quoted as saying in the
Apple rarely addresses rumors about upcoming products, which
often invite intense speculation. This week, the Wall Street
Journal cited anonymous sources as saying Apple could release a
cheaper iPhone as early as this year.
China is Apple's second-largest market and an area of
intense focus for the iPad maker as it tries to sustain a
rip-roaring pace of growth.
Chief Executive Tim Cook flew to China this week for at
least the second time in 12 months, meeting partners and
government officials. On Thursday, he called on the chairman of
the country's largest wireless carrier, China Mobile,
raising hopes that a long-awaited deal between the two can
In an interview with the official Xinhua News Agency, Cook
said he was confident China will someday become the company's
single largest market.