Dec 18 Apple Inc is in early
discussions with Foursquare Labs Inc to integrate local data
into the company's mapping application, the Wall Street Journal
reported, citing people familiar with the talks.
Apple launched its own mapping service in early September,
replacing popular Google Maps, which previously came pre-loaded
in Apple devices, but the service contained embarrassing errors
and drew fierce criticism.
Google's mapping tool has since returned to the iPhone,
after user complaints, a public apology from Apple's CEO and the
firing of a top executive.
Apple's negotiations with New York-based Foursquare come as
the tech giant has been talking to a number of companies that
collect local data to improve its new mapping product, the paper
The move is also latest sign of Apple's plans to build more
local data and tightly integrate local services into the iPhone
and iPad so as to compete with Google Inc.
Apple could not immediately be reached for comment by
Reuters outside of regular U.S. business hours.