TORONTO Jan 7 Looking for a reliable assistant
for your complex digital life? A new app that can detect tasks
and help users to complete them could be the answer.
Easilydo, which is available in English for iPhone and iPod
Touch in 46 countries, aims to be a pervasive assistant that
uncovers tasks from email, calendars, social network and address
Tasks it helps to tackle include sending a birthday greeting
through Facebook, tracking shipments, or adding contacts to an
address book. Twenty four tasks can be detected and are cued up
visually within the app.
"We're focusing on the consumer with recognition that most
consumers, especially those with high-end smartphones also have
professional tasks that they want to get done," said Mikael
Berner, the CEO of San-Francisco-based company Easilydo.
According to Berner, the app is useful for knocking off
tasks in batches, and also for getting assistance with impending
If there's an upcoming conference call, the app will dial
into the number. If there's an in-person meeting, it will remind
the user when it's time to leave, and even provide a map to get
"We look at your location and if there's a major change in
location we calculate the drive time and notify you 15 minutes
before you should leave," Berner explained.
The app is also constantly on the lookout for news from
social networks using language processing technology that can
detect, for example, when someone buys a new home or gets
engaged, so that a greeting or gift can be sent using the app.
"Every person has to make roughly 35,000 decisions a day,
and the more decisions you have to make, the more worn out you
are at the end of the day," said Berner, adding that only about
five percent of those decision are conscious.
Another problem the app aims to ease is context switching,
being diverted from one task to another before eventually
returning to complete it.
According to Berner, the average office worker switches
tasks every three minutes and doesn't return to a particular
task until 22 minutes later.
"We think by helping to bring the information right when you
need it and when you can do something about it we're helping to
reduce that problem as well," he said.
The company plans to add new tasks monthly and to create a
way for users to create custom tasks. It also plans to release
an Android app and hopes to work with businesses such as banks
or airlines to help their customers with tasks such as paying
bills, checking into airlines or booking flights.
Similar apps include Google Now for Android, and Cue for
(Editing by Patricia Reaney and Paul Casciato)