| TORONTO, July 14
TORONTO, July 14 Wondering how well things are
going on the job and what your co-workers think? New apps remove
the guessing game by allowing colleagues to anonymously rate
Knozen, a free iPhone app, allows colleagues to rate each
other on traits such as assertiveness, patience, analytical
ability, friendliness and skepticism.
"Knowing more about yourself is a gift, and knowing more
about how you're perceiving others and where it's different and
where it's the same can be really useful," said Marc Cenedella,
the founder and chief executive officer of New York-based
The app, which operates via a work email address when at
least seven colleagues in the same company are signed up, poses
questions about which colleague is likely to exhibit a
particular personality trait such as assertiveness or patience.
All the questions are positive, according to Cenedella, and
aimed at assessing an employee's personality.
"The important thing is there are no bad traits. Someone can
be structured and organized, or they might be unstructured and
open to new things. Both are good, and there's no wrong answer
in personality assessment," he said.
The app plots each person's results on a matrix showing
personality traits on a scale of one to five. Users can also see
the traits they are more prone to than others.
"When we say someone is patient it means that compared to
everyone else they will be more likely to wait longer and not
get snappy," Cenedella explained.
He added that greater self-awareness can help people work
better in teams by understanding their strengths and weaknesses
Another free app for iPhone, Good.Co, which is available
worldwide, lets people take quizzes to assess their personality
and to receive feedback from contacts in their Facebook and
"Many times feedback we receive from others is more honest
than what we'd say about ourselves," said Samar Birwadker, chief
executive officer of Good.Co, which is based in San Francisco.
The app uses positive questions and provides a score that
measures the compatibility of employees with each other and with
companies based on personality traits, attitudes and
"For individuals, self-awareness and self-discovery can help
strengthen their career, but also improve other facets of their
life as well, including interpersonal relationships," Birwadker
Ryan Ackers, a recruitment adviser at the Dutch human
resources consulting firm Randstad, said self-awareness on the
job is crucial for career success, happiness and compatibility
with co-workers. But he said some employees could perceive the
"When a person is asked to share their opinion on another
person, a popularity contest can result, and though many may get
lots out of the apps, some may be offended and even hurt," he
said. "If they see themselves not getting rated the way they
expect, it could create animosity and low morale."
(Editing by Patricia Reaney and Leslie Adler)