* Associated Content investor Armstrong is AOL chief
* Keane's hiring as CEO reunites two ex-Google executives
NEW YORK, March 30 Associated Content, an
online publisher whose investors include AOL chief and Google
Inc (GOOG.O) veteran Tim Armstrong, has hired ex-Google
advertising executive Patrick Keane as chief executive.
Keane, who also served as chief marketing officer at CBS
Corp's (CBS.N) CBS Interactive unit, will be responsible for
growing the company's profile, advertising sales and business
relationships, Associated Content said on Monday.
Associated Content, which lets people post their own
articles and other content to the Web and make money from
advertising, was founded in 2005.
Keane spent more than four years at Google as head of its
advertising sales strategy responsible for developing and
managing plans and relationships for handling large advertisers
He also was vice president and senior analyst at Jupiter
Armstrong, who earlier this month was named chief executive
of Time Warner Inc's (TWX.N) AOL unit, is an investor in the
site -- which was founded by his college roommate. Other
investors include SoftBank Capital and Canaan Partners.
(Reporting by Robert MacMillan; Editing by Bernard Orr)