DETROIT/MILAN, Sept 24 Italian automaker Fiat
SpA has delayed again the U.S. relaunch of its sporting
Alfa Romeo brand until spring 2014, a Fiat spokesman said
Fiat, which controls Chrysler Group LLC, had planned to
begin selling the Alfa Romeo 4C sports car later this year
through Chrysler dealers that also handle the Fiat brand.
Sergio Marchionne, chief executive of Fiat and Chrysler,
said as recently as June that Fiat "has everything we need" to
relaunch Alfa in the U.S., where the brand has not been sold
Marchionne originally said Alfa would return to the U.S.
market in 2008, then repeatedly delayed that date for one reason
On Monday, Chrysler filed for an initial public offering
over the strenuous objections of Marchionne, who wants to merge
Fiat and Chrysler and make the world's seventh-largest
Marchionne has said that Chrysler's Jeep and Fiat's Alfa
Romeo are the group's only two truly global brands.
Fiat is in the midst of beefing up Alfa's aging product
portfolio with more expensive models and aims to triple its
sales volume by 2016 after years of losses.