DETROIT, March 14 General Motors Co's Chevrolet
brand is consolidating its global advertising, undoing a
partnership created a year ago between Interpublic Group's
McCann Worldgroup and Omnicom Group's Goodby,
Silverstein & Partners.
McCann on Thursday said it was assuming the 50-percent stake
held by Goodby in the joint venture Commonwealth, which will
continue as Chevrolet's global advertising agency.
As part of Commonwealth, Goodby handled Chevrolet's U.S.
advertising, while McCann had responsibility outside of the
United States. Under the consolidation, McCann will take over
Chevrolet's U.S. advertising.
The transition to a single agency will begin immediately, GM
McCann said Goodby's Detroit employees will be offered jobs
in the restructured Commonwealth.
The move "should have no impact on our plans to grow the
Chevrolet brand around the world," said Alan Batey, GM's vice
president of U.S. sales and service and interim global chief