DETROIT Feb 25 Former Volkswagen
executive Tim Mahoney has been named head of global marketing
operations at General Motors Co, as well as Chief
Marketing Officer Global Chevrolet, GM said on Monday.
Mahoney, who had been executive vice president and chief
product and marketing officer at VW of America, will report to
Alan Batey, GM's interim global chief marketing officer,
starting April 1.
Mahoney previously had held marketing posts at Porsche Cars
North America and Subaru of America.
At Chevrolet, Mahoney will be responsible for the
development and execution of Chevrolet's new global brand
communication platform, Find New Roads.
Reporting to Mahoney will be Chris Perry, vice president,
U.S. Chevrolet marketing, and Paul Edwards, executive director,
global strategic marketing.