| DETROIT, Sept 10
DETROIT, Sept 10 Nissan Motor Co
unveiled on Tuesday a redesigned Rogue compact crossover
designed to gain ground in the expanding U.S. market for small,
sporty SUVs now dominated by Honda Motor Co's CR-V and Ford
Motor Co's Escape.
The Rogue, now Nissan's second best-selling model in the
United States, competes in a compact sport-utility vehicle
segment that Nissan expects will grow 6.5 percent next year.
The 2014 Rogue is critical to meeting Chief Executive Carlos
Ghosn's goal of commanding 10 percent of the U.S. vehicle market
within the next three years. Through the first eight months of
2013, Nissan's U.S. market share was 8 percent.
The new Rogue boasts more of a premium look, safety features
and 18 percent better fuel economy than the model it replaces.
The automaker expects the Rogue to attract young families, empty
nesters as well as current owners of minivans and large SUVs.
"This segment is all about functionality, but what we heard
from consumers was, 'I don't want to give up my sense of style.
I don't want to give up some of the things I enjoyed in my first
couple of cars," said Scott Shirley, Nissan's chief marketing
manager in North America, said.
The new Rogue goes on sale in November and starts at
$22,490. This overhaul comes after Honda overhauled its CR-V for
the 2012 model year, while the Ford Escape and Toyota Motor
Corp's RAV4 were revamped for model year 2013.
The Rogue is based on the CMF, or "common module family,"
platform developed by Nissan and its alliance partner French
automaker Renault PA. The two companies have been in a
strategic alliance since 1999.
The Rogue and its European variant, dubbed the X-Trail, are
the first vehicles to be built using the new joint platform,
which allows Renault-Nissan to lop off as much as 40 percent
from product development costs.
Earlier Tuesday, Nissan showcased the X-Trail at the
Frankfurt motor show.