* To invest $12 bln and build more plants in China
* Plans four assembly plants and one engine plant next year
* Aims to sell more Cadillacs in China
(Adds VW , Audi quotes throughout)
BEIJING, April 20 U.S. car giant General Motors
Corp (GM) plans to invest $12 billion in China from 2014
to 2017 and build more plants next year as it competes with
aggressive rivals in the world's largest auto market.
GM expects its China sales to expand 8-10 percent this year,
in line with the overall growth of the Chinese market, where
foreign firms, such as Volkswagen AG, and domestic
players like SAIC Motor Corp vie for more market
"We are investing wisely and accelerating our vehicle
development and manufacturing to keep pace with market demand.
In total we are investing $12 billion between 2014 and 2017,"
Matt Tsien, president of GM China, said at the Auto China show
GM plans to build five more plants in China next year, as
part of its efforts to ramp up manufacturing capacity there by
65 percent by 2020, executives said on Sunday.
Rival Volkswagen's early entry into China
focused on rapidly-developing eastern provinces - now it plans
to push into the west.
VW's luxury division Audi which will target smaller
megacities in central and western provinces to raise the number
of dealerships by about half to 500 in the next three years,
chief executive Rupert Stadler told Reuters.
"That's where new business is emerging, where things get
rolling," Stadler said at the Beijing show. "We don't need more
dealers in Beijing and Shanghai."
China's auto market is set to expand 8-10 percent this year,
slightly slowing from 2013 when it sold 21.98 million vehicles,
up 13.9 percent from a year earlier.
Vehicle density in China's smaller cities offer lucrative
The average number of cars per 1,000 inhabitants in Yaan, a
city of about 2 million population in central Sichuan province
is 18, compared with 123 in first-tier coastal cities Shanghai
and Guangzhou, according to VW's website.
Parent VW was one of the first global automakers to launch
production in China during the 1980s, is evolving its operations
in the country by pushing west.
"A large sales potential for passenger cars will develop
there fairly quickly," Jochem Heizmann, head of VW's China
operations told reporters. "That's one factor driving growth
besides state-induced urbanization."
VW, which last year opened factories in the western cities
Chengdu and Urumqi, is counting on double-digit market growth to
increase group deliveries to over 3.5 million this year, a
record, from 3.27 million in 2013, CEO Martin Winterkorn said.
China's auto market rose 13.9 percent to 21.98 million
vehicles last year, compared with a 7.6 percent gain in the
United States to 15.6 million.
Wolfsburg-based VW, having eclipsed General Motors
last year as the top-selling foreign brand in China, aims to
consolidate its lead with aggressive spending.
Its two joint venture partners, First Automotive Works
and Shanghai Volkswagen, are planning to spend 18.2
billion euros through 2018, the year VW has pledged to take the
global car-sales crown, on models, technologies and plants.
GM's five new Chinese plants will be in Wuhan, Chongqing,
Jinqiao and Shenyang. Four of those will be vehicle assembly
plants, while the fifth one will be an engine plant in Shenyang.
The Jinqiao plant will make its flagship Cadillac sedans.
GM aims to sell 100,000 by 2015 in China, rising from roughly
50,000 last year, executives said.
"Cadillac's growth is on the launch of new products. We
launched the XTS, which allowed us to get to the 50,000 levels.
This year, we will launch another significant product and next
year, we will launch another," GM's Tsien said.
(Reporting by Norihiko Shirouzu, Edward Taylor and Jan Schwartz
in BEIJING; Writing by Lee Chyen Yee and Andreas Cremer, editing
by William Hardy)