January 13, 2014 / 2:15 PM / in 4 years

Toyota unveils sports car concept in bid to recapture Supra sizzle

1 Min Read

DETROIT, Jan 13 (Reuters) - Toyota Motor Corp took the wraps off a new sports car concept on Monday, underscoring an effort by Japan's largest automaker to energize its brand and fill a void in its lineup after discontinuing the Supra more than a decade ago.

The concept, called the FT-1, is part of a broader attempt by Chief Executive Akio Toyoda to add excitement to a brand better known for quality and reliability than heart-pumping performance.

Although the Supra never sold in high volumes it enjoyed a loyal following among compact sports car enthusiasts.

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