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Europe's struggling carmakers seek regional overcapacity fix
March 7, 2012 / 12:40 PM / in 6 years

Europe's struggling carmakers seek regional overcapacity fix

GENEVA, March 7 (Reuters) - Europe’s carmakers, desperate to beat the chronic overcapacity plaguing the industry, are seeking a pan-European fix to a problem that is eating away at profits and leaving them vulnerable to leaner overseas competitors.

European car industry association ACEA discussed how to intensify its lobbying efforts with the European Commission at a meeting in Geneva on Wednesday as car manufacturers’ fears grow over the need to close plants in a withering car market.

“We cannot continue endlessly to deal with automotive issues at the national level,” said ACEA Secretary General Ivan Hodac in an interview at the Geneva Auto Show. “We need an EU-wide solution. But it is not easy.”

But any regional strategy, mirroring the pan-European structure of aerospace manufacturer EADS or the cross-border restructuring of the region’s steel industry, would face fierce opposition from national governments as politicians jealously guard manufacturing jobs.

Europe’s carmakers are battling stinging price competition in a region in which consumer spending power is stifled by austerity measures. Analysts and auto industry executives estimate the region has at least 20 percent too much car production capacity.

Adding to the manufacturers’ woes, a free trade agreement with South Korea that took effect last July gave a boost to South Korean automakers’ sales in the region.

South Korea exported 438,767 vehicles to the EU and imported 78,762 vehicles from the region in 2011, government data show. The ACEA is taking a tough line on possible upcoming free trade talks with India, Japan and the Mercosur.

“If we continue opening borders without the possibility of having access to the other country’s market it’s a slippery slope,” said Hodac, adding that ACEA would only support an trade agreement with India if it completely dropped its import tariffs.

The European lobby group has not yet tabled any sort of proposal for EU-wide labour measures, Hodac said, but has pressed commissioners hard for the EU to react to the increasing competitive pressure on European manufacturers in a series of meetings in recent days.

ACEA Chairman and Fiat chief executive Sergio Marchionne will discuss future trade agreements at a March 20 meeting with the EU trade commissioner, officials said in Geneva.

“Marchionne made the comparison with the steel industry. What would help is EU-wide relaxing rules for firing workers, making it less expensive,” said one analyst who asked not to be identified.

“It’s an EU-level problem, because the EU put on a lot of C02 limits which increase costs and the EU negotiates trade agreements with Asian countries. So the EU could establish which factories need to be shut and then provide the funds.”

This would sidestep the problem that such measures would be considered state aid if implemented on a national level, he added.

Not all the ACEA’s members agree with the lobby group’s call to arms, however.

“I‘m not at all calling for government aid,” Bernhard Mattes, head of Ford’s German operations said on Wednesday in an interview.

“A restructuring of companies must be carried out by the companies,” Mattes said.

Carlos Ghosn, chief executive of French carmaker Renault and its Japanese alliance partner Nissan Motor , meanwhile predicted the first European restructuring moves could open the floodgates to a rash of plant closures.

At the moment, all European carmakers have capacity problems, Ghosn said.

“But the day somebody’s able to restructure heavily in Europe, it’s going to force all car makers to do it.”


The European auto industry has few tools at EU level that can help it deal with Europe’s overcapacity problem and while ACEA may want a concerted approach, national governments are loath to cede control of such a key political issue.

British business secretary Vince Cable was at the auto show as part of a bid to save jobs in the struggling sector, his presence highlighting the sensitivity of threatened plant closures, which often mean the loss of thousands of jobs.

Britain got some good news, with Japan’s Nissan Motor Co. pledging to build a new compact car in Sunderland, northeast England, but Cable was also due to meet General Motors bosses to try to convince them not to close the Vauxhall plant in Ellesmere Port in northwest England.

The U.S. carmaker’s alliance with PSA Peugeot Citroen highlights the overcapacity problem, and workers fear mass job losses. GM said on Tuesday that the two car makers would make their own decisions on sites, but the alliance would not cause any plants to close. [ID: nL5E8E66OW]

“If the EU can do it for Greece, they can do it for the car industry,” the analyst said. “The main point is that they are starting to talk about it.”

Hodac said he had noted that the attitude in Brussels towards the auto industry was changing.

“I am noticing more of a willingness to listen,” he said.

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