DETROIT, March 27 Ford Motor Co expects
operating margins of about 10 percent in North America this
year, down slightly from 2012, because the company expects a
greater portion of its sales this year will come from smaller
cars that are less profitable than trucks.
Higher costs associated with growing volumes also pinched
margins, the No. 2 U.S. automaker said in a presentation
prepared for an investor conference on Wednesday. Last year,
Ford's operating margin in North America was 10.4 percent.
However, Ford expects a benefit from growing U.S. auto
sales, higher market share and better vehicle prices.