MUMBAI Feb 19 Indian motorcycle maker Bajaj
Auto is building on its partnerships with Japan's
Kawasaki Heavy Industries Ltd and Austria's KTM AG
as it looks to increase exports of its bikes to fuel
Bajaj is already India's top exporter of motorcycles and
three-wheelers, being well established in some neighbouring and
African markets, and has this year weathered weak domestic
demand thanks to higher export revenue.
"What we had not addressed up until recently was broadly two
markets - one the markets of ASEAN and Brazil, which are very
large motorcycle markets, and of course the very developed and
mature markets of U.S., Europe, Japan and Australia," its
Managing Director Rajiv Bajaj told Reuters.
The company plans to sell its bikes in ASEAN, the regional
grouping of Southeast Asian countries, and Brazil through
Kawasaki, with which it has an existing marketing agreement and
sells bikes in the Philippines and Indonesia - markets where it
does not have its own network or where the Bajaj brand is less
"In the next 12 months, we hope that we can address some
more markets together, perhaps markets like Thailand or Malaysia
in the ASEAN region and, hopefully Brazil as well, as far as
Latam as concerned," Bajaj said.
The company will use its partnership with KTM, in which it
has a 48 percent stake, to sell more in developed markets, such
as the United States, Europe, Japan and Australia.
At its facility in Chakan in western Maharashtra state,
Bajaj made one out of three KTM bikes sold worldwide last year,
according to Bajaj, who expects that to rise to one out of two
"It is in this manner that we try to build our export
business model - some markets as Bajaj, by Bajaj. Some markets
as Kawasaki Bajaj, through that partnership, and in some markets
(Reporting by Aradhana Aravindan; Editing by Gopakumar Warrier)