March 22 Barnes & Noble Inc said on
Friday it would give away a free Nook Simple Touch e-reader to
any customer who buys its high-definition Nook HD+ tablet next
week, a sign it may still be grappling with excess inventory of
the unpopular e-reader.
The top U.S. bookstore chain last month reported poor
holiday quarter results for its Nook business. Overall revenue
fell 26 percent as it sold fewer devices, losing ground to
products like Apple Inc's iPad and Amazon.com Inc's
Kindle, and the Nook business' loss doubled.
The offer is available from March 24 to March 30.
The Simple Touch e-reader, while well reviewed, failed to
catch on with customers since its launch in 2011, as digital
bookbuyers have migrated toward tablets, which now offer better
reading functions. Returns of unsold Simple Touch devices have
repeatedly pinched Barnes & Noble's results.
Last year, Barnes & Noble carved out Nook and its college
bookstore business into a new unit called Nook Media. That has
attracted investments from Microsoft Corp and Pearson
LLC, but Barnes & Noble still owns 78 percent.
Barnes & Noble shares fell 2 percent to $16.54 in