* Anheuser says promotional rights accord breached
* Brewer seeks to block league from signing up rival
NEW YORK Nov 12 Anheuser-Busch Inc on Friday
sued Major League Baseball, accusing it of reneging on an
agreement to renew its lucrative sponsorship pact.
The complaint contends that Major League Baseball in April
agreed to renew Anheuser's exclusive malt beverage sponsorship
rights for a number of years.
It said the league later breached the agreement by deciding
the accord was not binding, and that it could offer sponsorship
rights to Anheuser's competitors.
Anheuser, which is part of Anheuser-Busch InBev NV
(ABI.BR), is seeking a court declaration that the April
agreement is enforceable, and that Major League Baseball cannot
enter an agreement with a competitor.
A Major League Baseball spokesman did not immediately
return a call seeking comment. The lawsuit was filed in the
U.S. District Court in Manhattan.
The case is Anheuser-Busch Inc v. Major League Baseball
Properties Inc, U.S. District Court, Southern District of New
York, No. 10-08513.
(Reporting by Jonathan Stempel. Editing by Robert MacMillan)